Sign Frames and Sign Brackets: Best Advertising Technique For Small Business

Most people do not think of a sign more than a painted board marking a business location. In ninety percent of all United States retailing, the business sign is the basic link to the public, attracting new customers, branding the business, creating impulse sales. By example one of the most famous food chain in the country has 26 thousands locations spend forty thousand dollars on signage per store, that is one billion forty million dollars worth of signs. Why would fast food restaurant spend so much on signage? Because a one year survey revealed that that forty thousand dollars on signage was responsible for over six hundred thousand dollars in sales. This simply explains that there is an incredible value in signage especially when it is viewed to market a business. When used to over all strategy its full potential can be realized, increasing sales, cutting cost, helping businesses grow. This in turn increase jobs, improve communities, and promote tax revenue for cities.

For almost all businesses the most efficient form of advertising is the on premise sign stands and sidewalk signs. To confirm this, one only has look to the results of what is to our knowledge the largest most extensive and on going survey conducted in sign industry. Over ten years, nearly eight hundred businesses and some twelve thousand customers have been surveyed. These businesses have just installed the new sign and the customer surveyed with them for the first time.

These first time customers were asked, "How did you learn about us?" Almost half, forty five percent said the reason they came to know the business was because of the sign, not newspaper, not radio, not TV but the sign. The significance of this cannot go unnoticed. This is why signage is so important to a retailer. Businesses stand a much greater chance of thriving in a competitive market if they can increase customer based while cutting cost. This is only achieved by adding signage like sign stands and sign frames in the store.

On premise signage is both effective and economical. It is a powerful marketing tool for making the most advertising dollar to reach potential customers.

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