Sidewalk Signs and Sign Lighting For Your Store, Effective Or Not?

The main reason why most of the stores and small businesses fail is because of poor advertising campaign. The percentage of exposure or publicity of the business is low and this contributes to the loss of revenue and sales. Moreover, they will force to close their store early because of low profit. As observed, big companies used all forms of media to advertise their services and products, on television, radio, internet and billboards. This is the best way to let your potential customers know your business is still in the market. If you are a new small business owner, money is tight. You need to focus more on advertising campaign but the problem is that you do not have enough resources to run a big advertising campaign. So you do what you can with what you have. Let me give you tips and suggestions on how to boost your brand and store name without putting all your money for exposure purposes.

1. Sidewalk Signs and sign brackets
2. Lightings for more Exposure
3. Use all possible forms of media

Sidewalk Signs and Sign brackets

Most people have no clue that your business even exists. Sidewalk signs and sign brackets are two effective ways to attract your customer's attention and definitely invite them to come in and buy your services. Another thing that you need to consider is to have a distinctive logo on your sign brackets. Logo boosts branding and it is also a way to build trust. Consequently, you will definitely make more profit if your customers have already put trust on your services. Always make sure that your sidewalk signs and signs brackets are visible to your customer on every angle of your store but do not overdo it. It is okay as long as it is pleasing to your customer's eye. Moreover, you can put your new products and featured services on your sidewalk signs for publicity.

Lightings For More Exposure

One of the most effective ways to advertise your store is to highlight the critical angle of your sign bracket for additional exposure. Outdoor lights are the best devices for highlighting. Use Gooseneck Outdoor Lighting to point it towards the logo and make sure that your sign lights are not intruding the image of your signs. Choose a nice color for your sign lights and match it with the themes of your store and ambiance. This is very effective during night time, especially for restaurants and other food chains that operates at night. Good combination of lights and colors will definitely attract your customers to walk in through your doors and buy your products.

Use all Possible Forms of Media

This is another way to introduce your business to your potential customers. You can start by advertising your store over the radio. Choose a well- known radio station in your area where majority of your potential customers are listening. Consider the costing and the time to air the said advertisement. For instance, if you are the owner of the restaurant, your advertisement should be aired during lunchtime or during the time for dinner. You can settle with radio advertising but if you already have enough funds, try TV advertising since this is the best way to reach your customer. You can also join the community of online world.

These are the simple ways on how to advertise your store. Simple but can do great things for the success your business. 

A Perfect Store For You and For Your customers

‘Perfect stores' are just right to boost brands. But what do you think makes your store perfect in the first place? Typically, there are few simple things you should consider to boost your store like getting stocks and new launches to your store in a quick time, competitive price of your services, organized arrangement of goods and providing fresh and quality products in your store. Most sellers are more focused on their supplied goods. They believe that the more goods they provide the more sales they get. This might be true but following the law of supply and demand, I doubt that this will still be a good strategy.

I recently read a book written by Seth Godin entitled, "Survival is not Enough". It was mentioned that competition is everywhere and you have to keep up the way everything evolves. Since there is evolution, stability is not a perfect goal for your store. You should consider the way how outside things change - your competitors and your customers. Ideas, innovations and implementations are going to change everything as these go along with the competition.

Let's make this simple. You have to determine what are the needs and wants of your customer and outsmart your competitor with services that you are providing. Always consider negative and positive comments and feedback from your customer during their stay and using your services. Always welcome the change that might happen to improve your services and your marketing plan as well. The greatest thing that you need to do is to implement your ideas according to plan.

As we observed, there are stores that last for several years even decades and there are others who can't cope up with the change and last only for months. Of course, you don't want your store vanished into thin air right? Let me tell you my own insights on how to make your store a prefect one, for you and for your customer.

We know for the fact that most of the stores today have their own way to survive and to expand. Your store should have its own way too. But what do you think is the best way to compete with them and stand out from the rest? These are the 3 simple things you must consider to outrun your competitor and to become a perfect store for you and for your customer.

1. Know your competitors
2. Signs and Lighting for Bearing of your store
3. Inside store experience

Know Your Competitors

To know your competitors, you must become your competitor. This is exactly true. If you know how your competitors behave in the world of competition, you will surely have an advantage to win the game.

Signs and Lighting for Bearing

Most of the stores and commercial establishments have some type of outdoor lighting, it may be for security flood lights, road lights or architectural lights. Ideally Gooseneck lights are commonly used for store to light the signs without any intrusion of the fixture into a logo of your store. They look much more sophisticated than any sign lights available in the market. Choose a good gooseneck light that matches the color and concept of your store. Another thing that you need to focus on is the sign or logo of your store. Making it visible and understandable to your customer will bring in more shoppers and visitors. If you need more assistance on getting the right lighting devices for your store and how to install gooseneck lights, bring the specifications to an expert and he will definitely give you some insights. Considering this idea can subconsciously advertise your store to people passing by, especially at night to bring customer through your doors.

Inside Store Experience

If you are a customer, what do you think you want inside the store apart from getting the goods you need? You should think of getting exceptional experience. Typically, buyers always think of comparing your services from the rest. Thus, give them something that they wish for. Good customer service is one of the things they need. A happy smile and greetings from your employees can be demanding but this can provide a positive feedback to your store. Enough personnel for assistance, products and services for your customer is always important and should be organized. Your store ambience and temperature should be friendly and attractive to your customers as well. Signs and lightings are also needed inside the premises. Indoor gooseneck lights are also good on some part of the store to light your hanging signs and products. Hanging signs surely add beauty and provide a one of a kind inside store experience. Moreover, they can be overlooked by businesses that are missing the opportunity to be seen by potential customers after dusk. Sign lights, sign lighting and hanging signs can be mounted to the wall pointed towards the blade sign or sign lights and sign lighting can be integrated into the bracket that holds the hanging blade sign.

I mentioned on the first part of this article that comments and feedbacks should be considered. You can put a little dropbox inside or outside your store to collect the feedbacks and comments from your customer and should be addressed as soon as possible.

These are definitely icing on a cake! But remember great things comes from simple beginnings. I hope that these simple things can make your store a perfect one for you and for you customer. Good luck!

How To Make your Store Stand Out from the Rest

Were you able to think how would your customer rate your entire store from the quality of your products to customer service? If you did, then your business is getting bigger and better by now. Well if you don’t, probably you missed some of the things that you need to make it big.

I recently read an article about how to make your business stand out from the rest. There are no special tricks, magics or whatsoever to build up your store. In fact, you need time and effort to develop it into a successful industry. Moreover, your skills and knowledge on that line of business are the keys to success. I would love to share the things I read from that article and my insights especially to those who are really interested to start a new business.

It was mentioned that, “If you know the enemy and know yourself, your victory will not stand in doubt.” I also read this from Sun Tzu quotes, The Art of War.At first, I was not able to get the idea but I read the whole thought and thus, make me believe that it is true. If you know how your business works and how to run it with the help of your skills and knowledge, you can definitely make your store stand out from others. Furthermore, knowing the nature of your competitor the quality of your product and the status of your store against them will definitely be an advantage.


"Great things are done by a series of small things brought together." This is another quote from the article which I think is fair and true if you are building up your store. Even just a simple, “Good Morning Sir”, or “Thank you for coming” are modest words to show courtesy and to let your customer feel that they are always welcome. Decorating something in the front or outside of your store like hanging plants on your gorgeous- looking sign brackets with matching Gooseneck Outdoor Lighting or any sign lighting devices like rlm lighting will definitely add beauty to your store.

Gooseneck Outdoor lighting is commonly used to light up store signs, hallways, entrances and exits while rlm lighting is placed on dark areas to provide security and also as an added decor. They are also used to highlight important building exterior accent points. These provide the prefect medium for eliminating any and all architectural highnotes without obtruding into the field of vision. Gooseneck Outdoor lighting and rlm lighting can be mounted to either horizontal and vertical surfaces and the light can be directed to any angle toward the object of lumination. These are simple things to do but can greatly help your business to be more noticeable to your customers.

“No matter what age you are, or what your circumstances might be, you are special, and you still have something unique to offer.” I agree. We have potentials to do that. In your store, think of something quirky when offering services or products. This will inculcate to the minds of your customers that you are the only store that can offer that service. I visited a blog before who used to offer tea bags. He had many designs. The one that really struck my attention was a man-figure-tea-bag that when you soaked it to your hot cup of water, it was like taking a bath in the tub. Those were magnificently attractive that even you are not a tea lover; you will go ahead and buy one.

These are the few things that you need to start your own business. I might not be very specific in giving insights but generally, these three things I mentioned are important things to bear in mind that will help you in developing your business.

Container Gardening Tips

Many people who live in an apartment, condominium, or mobile home do not grow a large garden because of limited space and lot. But this is not an excuse to create your own garden. There are numerous plants and flowers that can grow in containers such as window boxes, planters and flower boxes . If you are planning to develop a container gardening, always choose the right containers for your plants and give more attention to good soil mix, spacing requirements, fertilizing, and watering.

Containers are available in different sizes and materials but always check if your planters have sufficient holes for proper drainage. Make sure it is not too many so that it will not drain quickly after watering. If you have a drainage problem, set your planters on a solid surface such as cement or patio floor. Elevating the container one of two inches off the floor by placing it on blocks of wood will solve the drainage problem. The size of the containers will be determined by the plant grown. Most plants grown in the soil can be grown on planters as long as there is enough space for root development. Shallow rooted plants need a container that has 6 inches in diameter and eight inch soil dept.

The ideal planting medium for planters should provide drainage system with ample water retention to keep the root zone uniformly moist. Most container gardeners have found that a soilless potting mix works best. This mixture is better because it is free from soil- borne diseases and weed seeds. These mixes can be purchase from garden centers and from online market.

Planting and spacing requirements for most plants can be found on the instructional materials provided when you order plants online or purchased from any garden centers located in your area. A container can accommodate small number of plants; therefore, it is important to limit the number of plants based on the container size and the eventual size of the plant at maturity.

Fertilization application is also needed for plants to grow completely. Know that different plants require different types of growing media or substrate. Take note that there are acid- loving plants as well as alkaline- loving plants, so their planters and fertilizer mixes must adhere to their requirements. Fertilize only during the growth period, mostly on spring and summer. Refrain from fertilizing water or light deprived plants because it will kill them. Note that plants that thrive in low light require less or no fertilizer. Always read the fertilizer package formulation and instructions. Follow the recommended application in terms of quantity, frequency and delivery and also observe side effects of over fertilization like yellowing, deformed or burned leaves.

Watering is one of the most important assignments of a container gardener that he needs to perform. Some plants need watering every day, depending on the plant type, size of the flower boxes and weather conditions. Use water can or sprayer for watering. Be sure the water is cool before applying it to your plants. Hot water does not hasten the root development.

You can create your own garden even without a big space for your plants and flowers through container gardening. You will not only enjoy your garden but you can share it as plant gifts for your friends and family.